You know what they say, success comes from referrals!
Being referred to by someone who trusts you and has a good opinion about you is the best compliment you can get.
You want people to talk about your products and services, because the more people who know about them, the more likely they are to buy them. It’s no secret that referrals are one of the most effective ways of promotion.
Referrals provide better customer satisfaction rates than any other marketing channel on average. There are many benefits to using referral marketing for your business, and here’s a 3 step plan to kick it into high gear.
Step 1: Double Down on What Works
Often there’s no point in reinventing the wheel.
So the first step is to look at your current referral sources. List down as many as you can. Rank all those sources from best to worst. Then figure out what is bringing you the most clients, and double down on that channel.
Most agents don’t realise they’ve already got a natural advantage in one area. Doing this will make it obvious where the majority of your referrals are coming from. Sp start brainstorming how to systemize and grow that source.
Just starting? Nothing jumping out from your list? Not to worry. We have more strategies for you 🙂
Step 2: Market Yourself with Exceptional Video Marketing Content
I could post stats all day about how great video is, but I would be here forever. So I’ll just leave you with these:
- Video ads on instagram have 3x the engagement compared to sponsored image posts.
- 60% of marketers say that video drives more engagement
- 87% of video marketers reported that video gives them a positive ROI
The message is clear. Video works.
The best-kept secret of video is that it doesn’t have to be fancy. You don’t need to hire a cameraman. You don’t need expensive editing software. You don’t even need a script. In fact, the best converting videos are sometimes “heads up” videos where you whip out your iPhone and start recording yourself talking. It works because it’s authentic, and feels like a normal post, not another ad that we instinctively tune out.
Commit to posting 1 video a day and start having conversations online. The more people you talk with the more referrals you’ll generate.
Step 3: Identify the Best Social Media Platforms for your Real Estate Brand and Target Audience
There is no one social media platform that is the best for every real estate brand. It’s important to identify your target audience and then find out which platforms are most relevant for them.
Some brands may benefit from using Facebook, while others could do better on Twitter. Ultimately, you need to figure out what your audience is more active on and then tailor your content accordingly.
If you’re not sure where to start, one option would be to use Facebook Ads Manager or Twitter Ads Manager to target individuals based on their demographic information.
Conclusion: Get Started Right Away!
After reading this article, you should be on the road to generating more real estate referrals.
The only thing holding you back is inaction. Make a plan, and get started today.