How to Use Instagram: A Guide for Real Estate Agents

Updated August 20, 2021
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How to Use Instagram: A Guide for Real Estate Agents

Does Instagram help real estate agents?

In short – Instagram can be a game-changer for any real estate agent that utilizes it correctly.

It’s a powerful tool for marketing properties and attracting new clients. It offers a wide range of features that allows you to showcase listings in creative ways, and makes connecting with potential clients much easier.

Unlock its potential to get increased visibility and a broader reach, better branding for your company, and potential leads from qualified prospects who might otherwise not have been reached.

Despite its numerous benefits, many agents aren’t using it to grow their client list. Only 14% of realtors are on Instagram. At the same time, 83% of all home buyers reported wanting pictures of properties online. This presents a huge opportunity for you.

What should I post on Instagram for real estate?

If you’re a real estate agent, it’s important to know what type of content is popular on social media.

A good way to do this is by looking at the top posts in your niche on Instagram and finding trends in the type of content that resonates with your audience.

Tailoring your content to be similar to what’s trending will give you a leg up on the competition, and increase your exposure.

Here are some of the fundamentals to get you started:

1) Images or Video?

The answer is both.

A lot of users focus on images because they’re easy. Take a snap, put on a filter, and you’re done.

There’s nothing wrong with images, but video is such a powerful communication tool that should not be forgotten.

If a picture is worth a thousand words then a video is priceless. It stops users during their scroll and tells your story (whatever that may be) better than a single image.

Videos and images are both powerful ways to communicate with buyers, so make sure you post a variety of videos and images on your Instagram account. You’ll reach a much larger audience.

2) Tell a Story

People want to feel an emotional connection with the real estate agent before they commit to buying a property. The best way to create this connection is by telling a story in your posts. You can do this by featuring beautiful photos of the property, local landmarks, or relevant events in that area.

People are more likely to share and like stories than dry facts and statistics, so you’ll stand out from the competition.

3) The Money Shot

Posting beautiful houses and lifestyle shots is a good way to attract potential buyers. However, people want to see what the inside of the house looks like, so you should post pictures of the kitchen or bedrooms as well, which strangely gets forgotten by many agents.

Real Estate instagram captions

Instagram captions are important for real estate agents. They need to be creative, engaging and capture the attention of their audience. A good Instagram caption can be the difference between a viewer’s scroll-down to another post or their click-through to your profile and website.

While I can’t give you any captions to use because the exact text you use will have to match the tone and branding of your agency, but here are a few for inspiration:

“I don’t just sell houses, I sell lifestyle.”

“Find your next home by exploring this beautiful neighbourhood.”

“Your dream house awaits you.”

“Discover the perfect place to live today.”

“Choose your new home today!”

And don’t be afraid to use emojis! ? ? ? They’re great at grabbing attention and stopping users as they scroll.

Real Estate instagram hashtags

Realtors who use hashtags effectively see over 12% more engagement than those who skip them.

Use hashtags that are relevant to your industry and have the potential to attract followers.

While there are a lot of different types of hashtags, these three are the most popular when it comes to real estate:

#realestate #realtor #realestateagent #property #luxuryrealestate #realty #milliondollarlisting #investment #luxuryhomes #dreamhome #properties #broker #forsale #househunting #justlisted #realtorlife #homesforsale #luxuryhome #homes #luxuryliving #invest #newhome #mansion #listing #house #investor #mortgage #housing #openhouse

You should also make use of hashtags that are related to the locality, like “#Miami” or “#Houston”.

Hot tip: Display Purposes is a helpful (and free) tool to find the right hashtags for all your Instagram posts.

How do I write a good Real Estate instagram bio?

A well-written bio is essential to attract potential real estate followers who might be interested in your property. There are a few points to keep in mind while writing your bio so that you can make the best first impression.

  • First, your bio needs to include what type of properties you are promoting. Luxury? Local? Commercial or residential? Tell us here so users know you’re the right person to follow.
  • Second, make sure the bio is short and concise. You don’t want it to take up too much space on the screen and scare away a potential follower in case they’re scrolling through their news feed.
  • Finally, Make sure you have a link to your website where followers can find more information about who you are or what kind of properties you promote!

How do I get more instagram followers for real estate?

The more followers you have, the more people will be interested in your account and the properties you post.

The best way to get followers is by following other people and engaging with their posts. It sounds simple, but it really is one of the best ways to get followers on social media.

When someone follows you and interacts with your posts, they’ll be more likely to follow you back. It’s a great way to find new people and engage with them. In the end, that’s what social media is all about!

You can also buy followers, but this is NOT recommended because you could get caught by Instagram.

What is the best time to post on instagram for real estate?

It is recommended to post at 8 am and 5 pm because users are more likely to scroll through the feed at these times since they’ve finished work for the day, and they have time before it’s too late. This timing does not apply to weekends or national holidays.

The best time for posting on Instagram can be determined by how many people are online at any given time of day in your market. A lot of people will look at posts on their phone when they wake up, around 8 am, because they’re waiting for the train or bus on their way to work. Posting around this time should yield a decent number of likes and comments, and will show up on those users’ timeline feeds first thing in the morning.


The popularity of social media, especially Instagram, has made it an essential tool for real estate agents. With more than one billion active users on Instagram, the platform is a great way for agents to advertise their listings and attract potential buyers and sellers. By following a few simple steps, agents can take advantage of the ever-growing popularity of social media and reach a larger audience.