How to Create a Website for Your Real Estate Business

Updated August 20, 2021
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Why Having a Website is Essential for Any Realtor

Having a website is essential for any realtor because it helps increase credibility and trustworthiness. Websites are great for showcasing your experience, awards, testimonials, and portfolio of properties. All of which sell potential clients on your expertise and experience.

A website can also be accessed by buyers (and sellers) from all over the world, which means that agents can keep in touch with potential buyers without being physically present.

The only investment needed for this service is creating an account on a web hosting provider and setting up a domain name.

How to Get Started and What You Need to Include on Your Site

1. Domain Name

A domain name is the address of your website. It tells people where to find your site.

For example, google.com and facebook.com are both domain names.

Think of a domain name as something that represents your brand and use a tool like Instant Domain Search to check if it’s available. Then register it with your preferred domain registrar.

2. Hosting Plan

A website also needs a place to live online. Think of this as the “land” your website exists on.

There are many cheap hosting plans available. Googling for a cheap hosting plan will bring up many options. In the beginning, you won’t need anything too powerful, so a cheap host will be fine.

3. Content Management System

A content management system (CMS) is essential for marketing your site. It’s what organises all your website articles and media, and helps you market your site to the outside world. Many times the CMS is in fact what you build your site around.

The best and most well known CMS is WordPress. It’s free and used by over 30% of all websites online.

Website Design Tips for Real Estate Agents

One of the most important aspects of a real estate agent’s website is the design. Websites are usually designed in a way that gives potential buyers visual hints about what they can expect if they choose to work with the agent.

This is where branding your real estate business comes into play. You need to pick a design that conveys the feeling of your brand. Is it luxury and exclusive? Friendly and local? Figure this out before you start designing.

If you decided to use WordPress (highly recommended!) then it comes with a huge amount of free themes you can use. If those don’t tickle your fancy then you can also upgrade to a dizzying amount of paid themes offered by 3rd parties. And finally, if none of those work for you, you can pay something to design you a WordPress theme that perfectly fits your brand.

What You Need to Include on Your Real Estate Site

Your website will have a lot of important pages, but some are more important than others.

Some of the pages that you want to include on your real estate site are:

  • Homepage
  • About Us
  • Contact Form
  • Property Listings
  • Blog

The most important thing that you need on your real estate site is pictures. Pictures are everything when it comes to attracting buyers to your listing. Potential buyers want to know what they’re getting into before they sign on the dotted line, and pictures are the best way to do this.

Conclusion: Build Your New Website Today

A website is the bedrock of any real estate business.

It’s the first place clients will look when thinking of signing up. It’s where leads go to find contact information. And it’s usually what makes or breaks a sale.

Make sure your site represents who you are as an agent and you’ll be on the path to success.