Facebook for Real Estate Agents – How to Generate More Leads

Updated August 20, 2021
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The Basics of Facebook for Real Estate Agents

Facebook has more than 2 billion active users and is one of the most popular social media sites in the world.

It’s become an indispensable tool for many businesses, especially those who want to reach a wide audience.

In fact, 97% of realtors now use Facebook for their work. It’s the most popular network among real estate agents by far.

There are many ways that agents can use Facebook to their advantage. An agent can create a page and post pictures and videos of homes for sale or other things related to real estate. They can also share posts from other agents, which is a great way to build connections with people in your field. Most importantly, they can use it as a way of connecting with potential clients.

How to Create a Facebook Page that Works for Real Estate Agents

Everything needs to be updated to keep up with the latest trends – Facebook pages for real estate agents are no exception.

There are many new features that real estate agents should take advantage of in order to keep their business thriving.

Some of these features include Messenger chatbots, store locators, and the ever-expanding ad platform. These new additions make it easier for potential buyers to find information about the property they’re looking for. They also make it easy for real estate agents to acquire customers by allowing them to promote their stores dynamically on Facebook ads.

The Fine Art of Engagement on Facebook for Real Estate Agents

Real estate agents need to take extra steps to create a connection with their audience. When we talk about connection, it does not only mean finding your target audience so that you can sell them something. It also means telling them stories and establishing a relationship with them.

Facebook is the most popular social networking site on the internet. This is where real estate agents need to focus in order to have successful marketing campaigns for their business.

The process is simple: Tell your story. Interact with leads. Book more clients. Rinse and repeat.

Basic Marketing Rules that Apply to Real Estate Agents on Facebook

Real estate agents need to follow the basic marketing rules that apply to them in order to have a successful Facebook page.

The first rule is a good cover photo. A great photo should be eye-catching and attractive; it should tell onlookers what your business is about and give them a sense of what they can expect from you.

Secondly, the only posts that should be on your page are ones about your business. Or to be more precise, how your business can help them. Clients don’t care about what you had for breakfast, so don’t post about the same stuff you do in your personal feed.

The third rule is making sure that you have an active voice on your page by liking and commenting on other posts as well as posting content yourself. This helps to build a following and establish your authority in your niche.

Ignore Facebook at Your Own Peril

Facebook has been a key marketing platform for many companies and brands. It is continually shaping the world of marketing. This is particularly true for agents, with a Facebook report showing that 76% of US home buyers it as part of their search.

Being social allows you to have more real-time interactions with your audience which will increase awareness for you and your brand.

Start tapping into the power of Facebook today to grow your client list.