5 Tips to Improve Your Real Estate Marketing

Updated August 20, 2021
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1. Social Media Marketing Ideas – Create quality content to engage target audience on social media networks like Facebook, Twitter, and LinkedIn

If you want to grow your client list using social media, maintaining a consistent content strategy is the best approach. The first step in any social media marketing plan is to create and publish high-quality content. Then promote that content on targeted social networks.

Real Estate agents can create engaging social media content by using the right hashtags, taking advantage of trending topics, and posting at the optimal times.

Will people share it? Always keep this in mind when creating content. If you don’t think it’s good enough to share with friends and colleges, then don’t bother posting. The more valuable and entertaining your posts are, the better they will perform when shared across social media networks.

A perfect social media strategy includes a mix of content that attracts people and then converts them. While sales posts are an important part of this, they should only be 20% of your online presence.

This is a great way to build trust, stay top of mind, and position yourself as an authority.

2. Paid Advertising Techniques – Costly marketing options but great for generating leads when strategically implemented by industry experts

When you are looking to generate leads, paid real estate advertising is a great option. It is not as affordable as other options, but it will generate more leads.

Paid real estate ads can generate a high level of interest in one’s product or service and make it possible to target specific audiences with relevant messages and offers. For those looking to get clients fast, it’s a useful (but costly) way of achieving that goal.

That said, be warned – when you are using this marketing technique to generate leads, make sure that you have a strategic plan or pay an agency that known what they’re doing. Because if you don’t know what you’re doing it’s very easy to burn through cash without seeing results.

3. Personalized Digital Marketing – Emphasize individual customer needs through personalized digital marketing campaigns that are tailored to their needs and preferences

The most powerful marketing campaigns for real estate are now done using personalized digital marketing.

In short, it is a marketing method that focuses on the individual needs and demands of customers, as opposed to a blanket mass-market approach where everyone gets the same message.

Personalized digital marketing has been around for a while but it used to be very difficult and time-consuming to do. Nowadays, with the help of artificial intelligence, it has become much easier and more efficient. This means that people can create personalized campaigns in less time and for less money.

It is no longer about getting the word out and making a product or service available to as many people as possible. Now, it is about ensuring that you are targeting your message and product in a way that speaks to what the individual consumer wants, needs, and values.

Think action-based email triggers, social messages tailored to a micro-niche, chatbots that react to their browsing history, and more.

4. Real Estate Email Marketing Strategies – Send email newsletters or market reports to your client lists in order to generate leads and stayt top of mind

Email marketing is a great way to increase customer engagement and drive conversions. In fact, it often has the highest ROI of any marketing strategy. And as discussed above, you should use customer data (collected during house inspections, website visits, etc) to create personalized email campaigns.

Content marketing is the best way to generate leads with real estate email marketing. Both buyers and sellers are primed to learn about real estate, they hunger for more information. So share your blog posts and research reports with them through email. It positions you as an authority and helps you stay top of mind when they need an agent.

5. Real Estate Strategic Partnerships & Affiliations – Partner with other businesses in the industry for cross promotion and increased awareness about your company’s products and services

The marketing industry is changing at a rapid pace. Real estate brokers and agents are no longer the only ones with the ability to market properties to potential buyers and sellers. With a little bit of research, anyone can have an online presence and they can promote their own listings online.

Real estate agencies need to take the next step in digital marketing by working with other businesses in the industry for cross-promotion and incentives. This can be done by creating strategic partnerships or affiliations that benefit both parties.

There is no one size fits all strategy here, so it requires some creative thinking. Start by writing down a list of charities, local businesses, local organizations, and any other group of people you can potentially partner with. Then reach out to see how you can work together. You might be surprised at the cross-promotion and incentives that come as a result.