With a growing market, it’s more important than ever for agents to develop a strategy for getting more clients.
Most people start their careers as real estate agents when they have no clients and no experience, which leads to low sales volume and stagnant revenue growth. This can cause many agents to abandon the industry or take up an alternative career path with less pressure and stress.
However, there are strategies for getting more clients that can help solve this problem while reducing stress levels across the board.
1. Know your market and what you offer
High-end luxury clients have different needs to local middle-class families. They have different needs, expectations, and require different messaging to attract and retain.
This is why it’s so important to know your market. Once you know your market back to front you can provide a service that perfectly matches their needs.
So define your ideal clients. Then build your brand, offer, and service around that niche.
2. Be proactive and provide exceptional customer service
Proactive customer service is not about waiting for customers to make requests and then fulfilling those requests, it’s about getting in touch with clients proactively before they need anything from you. When you have an established relationship with a client, it makes it much easier to provide exceptional customer service.
This again comes back to knowing your market. Once you have a tightly defined market you can pre-empt their requests, thus providing exceptional service and experience they will back for again and again.
3. Stay on top of your online presence by asking for reviews, a following, etc.
As a real estate agent, you should stay on top of your online presence by asking for reviews, following people on social media and responding to questions. All these actions will help you have a wider reach and attract more potential clients.
This is important because it allows agents to be found when potential clients are searching for a home or looking to buy or sell their home. You’ll be top of mind, and when they’re ready, they’ll come to you for the listing.
4. Offer value-added services that are compelling to potential clients like staging homes or giving home tours
Real estate is a competitive industry. You have to offer something that distinguishes you from the competition. In many cases, this means providing value-added services to potential clients like staging homes, giving homeowners advice on how to make their homes more attractive, or free valuations.
Conclusion: Get moving and start closing those clients
There’s a lot you can do to get more clients, and so far we’ve covered some of the fundamentals that can help.
As a real estate agent have to know your market and what you offer to attract and retain clients. Be proactive and provide exceptional customer service by getting in touch with clients before they need anything from you. Stay on top of your online presence by asking for reviews, following people on social media and responding to questions. Offer value-added services that are compelling to potential clients like staging homes or home tours.
Cover these key areas, and you’ll be off to a flying start.